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Want to chat about email or SMS marketing? Send a message below or book a time to meet with me (Katrina and/or Malik – Founder(s) of Malka Marketing).
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Email and SMS marketing is complex. There are a million different strategies you can employ for your business, but odds are, there are only a handful that will work. Want to learn what those are? Send us a message
Location
Unit 9A Britannia Estate, Leagrave Road, Luton, Bedfordshire LU31RJ
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Frequently Asked Questions
We know you have doubts, we've answered the most common ones we get below
What is email marketing?
Email marketing is a strategy where businesses send targeted emails to promote their products, services, or brand. It involves creating a list of contacts, segmenting them based on specific criteria, and sending personalized emails to drive action—like making a purchase or signing up for a service.
Key benefits include:
Personalization: Tailored messages based on interests or behaviour.
Cost-Effectiveness: Cheaper than traditional ads.
High ROI: Delivers strong returns due to direct reach and engagement.
Automation: Campaigns can be automated for efficiency.
Overall, email marketing is a powerful, affordable tool for building relationships and driving conversions.
Why wouldn't I just do this in-house?
Great question! There are two main reasons why we wouldn’t recommend this. First, hiring separate individuals for each role—graphic designer, copywriter, strategist, and implementer—would cost over £100,000 annually, plus benefits. Finding four top-tier professionals to fill these roles is already challenging, and managing them effectively adds complexity. Second, our team is made up of experts in each of these areas who consistently deliver results for our current clients. We’re not a generic marketing team, but a group of highly skilled specialists in our respective fields.
You’ll also have the benefit of working with just one point of contact, rather than dealing with an entire team. Your personal account manager will handle all the coordination with the creative team on your behalf.
And on top of that, we typically charge 67% less per year than the cost of hiring a single employee.
Is there a contract?
All of our plans are typically month-to-month, giving you the flexibility to adjust your marketing services based on your current business needs. Plus, you can cancel at any time without hassle if your situation changes.
We also provide discounted rates for clients who commit to longer-term plans, such as 6-month or annual options. These plans not only offer savings but also ensure you receive continuous, reliable support for your email and SMS marketing strategies.
For more information on the discounts available with our 6-month and annual plans, and how they can benefit your business, feel free to reach out to us directly.
What sort of options are there to work with you?
We offer two specialized services to support your business’s email marketing needs.
Full-Service Email Marketing
This comprehensive, hands-off solution is perfect for businesses looking to maximize their email marketing without day-to-day involvement. Our expert team manages everything—from strategy development and content creation to campaign execution, automation flows, and sign-up forms. We also analyze performance data and optimize your campaigns to ensure ongoing success.
One-Time Flow Build-Out
For businesses that need help setting up automated email and SMS flows, we offer a one-time build-out service. Our team designs and implements customized workflows, such as welcome sequences, abandoned cart recovery, and post-purchase follow-ups. This service is ideal for those who want a professionally built automation system while maintaining full control over ongoing management.
How will I receive content performance reports and analytics?
We tailor our reporting to meet the unique needs of our partners, focusing on the email marketing metrics that align with their specific goals and objectives. The frequency of reporting is also customized, but we typically provide weekly and monthly reports, along with in-depth quarterly reviews for a more comprehensive analysis.
How quickly can I get started with your content marketing services?
Once we have the necessary access and assets, we immediately begin working on the account, ensuring a smooth and efficient setup while prioritizing deliverability. Our goal is to launch flows and campaigns within the first five days.